Mã Môn học: MGO 403
Tên Môn học: Các Mô Hình Ra Quyết Định
Số ĐVHT: 3 Tín Chỉ
Môn học Song hành:
Không có
Mô tả:
This course is about modeling and how computer models can support managerial decision making. Our emphasis is on models that are widely used in diverse industries and functional areas, including finance, operations and marketing. Applications include advertising planning, revenue management, asset-liability management, environmental policy modeling, portfolio optimization, public health planning and corporate risk management, among others. We use spreadsheets and the tools Solver and Crystal Ball to implement, solve and analyze the models that we develop. the course will cover the basic elements of modeling – how to formulate a model and how to use and interpret the information a model produces.
The course emphasizes “learning by doing” so that students will be expected to formulate, solve, and interpret a number of different optimization and simulation models using Excel spreadsheets. An important theme in the course is to understand the appropriate use of models in business and the potential pitfalls from using models incorrectly or inappropriately.
